Creating False Expectations
One of the easiest ways to earn yourself bad reviews is by creating an expectation of your property being something that it’s not. While claiming that it boasts “sea views” (when it’s actually just a glimpse between neighbouring buildings and electricity poles) might result in short-term bookings, it will probably cost you in the long term through poor reviews.
Make sure the amenities you’re listing are accurate and that all facilities work at their optimal level (particularly the Wi-Fi!) If you’re listing walking distances to transport or tourist attractions, make sure they’re on the generous side, and if your property doesn’t offer something that guests might expect, clearly indicate this so they know beforehand.
By setting a realistic expectation at the start, your guests won’t be left underwhelmed and you have the potential to deliver an incredible experience that may actually exceed their expectations.